The science behind FreedomGloss reveals a fascinating process. The 200 million negative ions released during use work at a molecular level, neutralising the positive charges that cause frizz and static electricity. These ions penetrate the hair cuticle, sealing it and creating a microscopic protective layer that better reflects light, resulting in the natural shine many users notice immediately. Additionally, by sealing the cuticle, the hair's natural moisture is preserved, avoiding the dryness common in conventional heat treatments. The result is a transformation that seems magical, but is purely scientific: more aligned, soft and shiny strands that maintain their natural vitality.