The science behind AirGlow reveals a fascinating process that benefits all hair types in distinct ways. For fine hair, negative ions reduce the static electricity that normally causes the "frizzy" appearance, allowing for a more natural and controlled fall. In medium hair, ionic technology seals the cuticles, resulting in significantly greater light reflection, which translates to visible shine. For thick or curly hair, which tends to retain moisture for longer, ions accelerate the drying process while combating characteristic frizz. The beauty of this technology lies in its natural adaptability: the more porous the hair fibre, the more intensely the ions work to balance the electrical charge of the strand, creating a personalised experience without the need for additional adjustments.

AirGlow's three speeds have been calibrated to create a truly personalised experience that adapts to different moments and needs. The low speed offers a gentle airflow with moderate heat, ideal for finishing hairstyles, fine or sensitised hair, and for moments when more precise and controlled styling is desired. The medium speed balances power and gentleness, perfect for most hair types in everyday use, providing efficient drying without excess heat. The high speed combines powerful airflow with higher temperature, especially beneficial for thick, very voluminous or extremely wet hair. The cool air function, available at any speed, serves as a finisher that "seals" the hairstyle, increasing its durability. The beauty of this system lies in the possibility of switching between speeds during the same use, adapting to different areas and needs of the hair.

The secret lies in the intelligent integration of technologies that work in synergy. While conventional dryers only emit hot air, and stylers only align the strands, AirGlow performs both functions simultaneously through an innovative design. The ceramic element distributes heat evenly, eliminating the "hot spots" that normally damage the strands. At the same time, the flexible bristles allow air to circulate between the strands, accelerating water evaporation without the need for extreme temperatures. This combination naturally reduces styling time by up to 50%, as each movement performs two functions. Additionally, ionic technology facilitates the brush's gliding through the strands, reducing friction and, consequently, breakage and mechanical damage. The result is a faster process that, paradoxically, is also gentler on the hair.

AirGlow's versatility extends to its compatibility with different hair conditions. For hair sensitised by chemical processes, the combination of low speed with ionic technology offers effective transformation without further compromising the fragile structure. Negative ions complement this protection, as they help seal the cuticle and preserve natural moisture, something particularly beneficial for damaged hair. The flexible bristles were designed to minimise tension on the strands, allowing them to glide smoothly even on fragile hair or those with a tendency to break. For extremely sensitised hair, the option to alternate between hot and cold air during the process allows even greater temperature control. Many users with bleached or chemically treated hair report a progressive improvement in the texture and appearance of their strands with regular use of AirGlow, especially when compared to conventional methods that tend to further dry out already compromised hair.

AirGlow's versatility allows for a variety of techniques that adapt to different desired results. For a straight effect with volume at the root, the "tensioning" technique involves positioning the brush at the root and sliding downwards while slightly rotating, creating tension that aligns the strands without flattening the natural volume. For soft waves, the "twisting" movement consists of wrapping a strand around the brush and rotating for 5-10 seconds before gently unwrapping, creating natural undulations. The voluminous "blow out" effect is achieved by positioning the brush under the strands and rotating outwards while drying, creating movement and volume. For curly hair seeking definition without losing volume, the "diffusion" technique involves gentle circular movements close to the scalp, allowing curls to dry in their natural pattern with less frizz. The beauty of these techniques lies in their adaptability – they can be combined in different areas of the hair for personalised results that respect the natural texture of the strands.